Eclectic Collection Brand Identity

Eclectic Connection is a fictional vintage media company that sells anything from records to 8 track tapes to VHS Tapes. The objective of the project was to design an identity for this brand with a logo, business card, letterhead, and envelope. My logo features half circles, which symbolize grooves from a record, sound waves, and creates movement. This logo features the font Bauhaus to give it an overall vintage feel. The font Avenir is used for the business card, letterhead, and envelope to balance and maintain the modern feel of this company.